by Maya, Student
"OUR TOWN Local Business District Marketing Community" project at Wenzao Ursuline University of Languages successfully executed marketing initiatives by collaborating with three businesses in the Zuoying Old Town commercial district - Joywell Cake Store, Hsing-Heng Tea House, and Xi'an Noodle Restaurant - integrating internal and external resources in the form of project teams.
The initiative involved a partnership between the Wenzao OUR TOWN team and the businesses of Zuoying Old Town, along with students and faculty members interested in new media or marketing. These stakeholders collaborated to form project teams. Through regular meetings, the teams established consensus, analyzed project needs, formulated action plans, and conducted various activities such as video production, menu design, and interviews.
Each of the three businesses' project teams presented distinctive marketing outcomes. Joywell Cake Store produced a Chinese promotional video, translated and narrated in English by the Wenzao team to create an English version of the promotional video. Hsing-Heng Tea House collaborated with a student team to produce a bilingual promotional video, showcasing the art of tea in new media format. The Xi'an Noodle Restaurant team created videos detailing the noodle-making process and introduced a bilingual menu to enhance customer understanding of their offerings.
"OUR TOWN Community Sustainable Cross-Domain Co-creation Platform" aims to enhance students' practical experience, improve communication and collaboration skills, and foster creative thinking. Through collaboration with businesses, students gained real-world marketing execution experience. Effective communication and cooperation among project teams developed students' negotiation abilities. Furthermore, encouraging students to design unique marketing plans for each business stimulated their creative thinking and innovative strategies.
The successful collaboration of OUR TOWN's "Local Business District Marketing Community" not only enhanced students' practical skills and cooperative spirit but also injected new vitality into the Zuoying Old Town commercial district, offering new business opportunities and development potential.
"The Central and Foreign Pastry Shop Project Team" invites business representatives to come to Wenzao for video recording with English voiceovers
The Xi'an Noodle House Project Team" collaborates with Wenzao faculty and students to conduct noodle-making video recording at the location of the restaurant
"The Hoxing Tea House Project Team" collaborates with Wenzao faculty and student teams to conduct interviews with long-time customers at the local business location
"The Xi'an Noodle House Project Team Results" - Translation of Dish Specialties
Students participating in the Business District Community Project present their achievements and share solutions to encountered challenges at the results exhibition
The team members will share the outputs of their respective projects through presentations
